A variety of pillow fills, profiles and comfort levels are available. Cores include Talalay latex, “temperature-neutral” memory foam and down. Down pillows get an Ultra-Fresh anti-bacterial cleansing treatment and have sealed inner linings so that dust mites and allergens cannot get in or out. A CuddleMe body pillow also is available.
“None of this pillow line introduction was guesswork,” said Jeff Bergman, Fabrictech president. “Our goal from the start was to offer the very best comfort levels and designs and pair that with the focus on health, allergen, bacteria and bedbug protection. The entire product development process was done with extensive product research, retailer input and feedback, as well as consumer input, to identify and address the key needs and desires of our consumers and to offer them something better.”
The PureCare Plush pillow line includes 10 pillows with new packaging and point-of-sale materials. Each pillow has its own personality and slogan. A social media marketing campaign at Fabrictech’s Facebook page invites consumers to “Tell us your PureCare Plush personality.” Participants are eligible to win a set of pillows.