Ultra-premium producer Shifman Mattresses, based in Newark, N.J., has created a line of latex mattresses sold exclusively at Bloomingdale’s. Natural Embrace and Perfect Embrace are two-sided mattresses with Talalay latex cores and high-end damask ticking.
The beds join Shifman’s Handmade and Traditional collections in the mattress showrooms of the upscale department store.
“This propels Shifman into the foam bed arena and offers the discerning Bloomingdale’s customer the finest latex mattress selection,” said Mike Hammer, Shifman chief executive officer.
Bloomingdale’s also has introduced an exclusive line of Shifman adjustable beds, PowerMotion and PowerMotion Plus. PowerMotion Plus has massage feature and wall-hugging features.