Just happy to be “Liked”?

Julie A. Palm
Julie A. Palm, editor in chief

Today, the GoodBed blog at mattress reference and review site www.goodbed.com, has an interesting post: “How are mattress companies doing on Facebook and Twitter?

Wow, someone took the time to do quantitative analysis of consumer engagement with mattress manufacturers and retailers in social media. The results may be a bit disheartening–consumers don’t interact much with companies after they “like” or “follow” you on Facebook or Twitter.

What should we be expecting from our involvement in social media? Is there some magic mattress bullet for SM that our industry has yet to uncover?–or have we set our sights too high? After all, it isn’t about driving sales or “conversions”, as GoodBed points out, it’s about spreading brand awareness.