Mattress protection supplier Fabrictech International has inked a licensing agreement with Multimaster Australia Pty. Ltd. in Sydney. The Cedar Grove, N.J.-based supplier describes the deal as a first step in its plans for global expansion.
Multimaster, which provides furniture care and protection products to furniture retailers, is licensed to sell the Fabrictech brand in Australia and New Zealand.
“I was first introduced to Fabrictech products by Multimaster North America, especially the 5-Sided and Total Encasement products,” said Graham Smith, managing director of Multimaster Australia. “We had been testing the bedding market with a single velour, waterproof product, but we did not have a strong health, wellness and comfort story. We kept a keen eye on Fabrictech’s progress and were extremely impressed with what they offered our retailers and the consumer. To say the least, we saw great potential in Fabrictech International’s products and in their marketing message.”
According to Jeff Bergman, Fabrictech president and chief operating officer, Fabrictech offers an “incredible expansion opportunity to global licensees” as a result of its focus on health, wellness and comfort and its “well-developed retail sales service and profitability program, including packaging, POP and RSA training.”
“Multimaster Australia offers an in-depth, experienced retail distribution network, as well as a trained sales and service team throughout Australia and New Zealand,” Bergman said. “We are thrilled to welcome Graham Smith and Multimaster Australia into the Fabrictech family as our first international licensee.”