Retailer Sleep Experts expands

Sleep shop chain Sleep Experts, which has 39 stores in the Dallas-Fort Worth market, has expanded into central Texas with four new stores in the Austin area.

Sleep Experts expects to open six additional stores in central Texas by year-end, the company said in a news release. It has named former District Manager Gary Melder as general manager of the Austin stores. He’s been with the company for six years.

“Gary is a great leader and will be a guiding force as we scale our operations to meet the needs of the Austin market,” said Chris Cook, Sleep Experts co-founder and chief executive officer. “As we grow our business, it is important to keep the Sleep Experts culture intact and stay true to our mission to help customers find a mattress they will love.”

The retailer, whose tag line is “Love Your Mattress,” offers a 365-day comfort guarantee and its employees go through months of training to enable them to help customers find the right bed for them.

“When we launched Sleep Experts, we set out to raise the bar on consumer expectations by delivering the best quality, value and service available from a mattress retailer,” said Christine Cook, co-owner, founder and president of Sleep Experts. “We are thrilled to be returning to Austin with a promise to help customers find a mattress they will love.”

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