Voila Press Kits online service streamlines media kit production

Las Vegas Market exhibitors can take advantage of an online media kit service created by two public relations professionals—Leslie Newby, owner of Brand Communications Inc., and Carla Mata-Sprinkles, principal of Creative Communication Services. The two are home furnishings industry specialists based in High Point, N.C.

Their latest endeavor, Voila Press Kits—“voilà” is French for “as if to appear by magic”— allows companies to streamline trade show preparations by going online at http://voilapresskits.com to place a media kit order. Users upload all necessary information and images at the site and pay with a credit card. The kits are then produced and express-shipped directly to the media center at World Market Center, where the furniture show is held.

Mata-Sprinkles and Newby say the new service makes it easy, convenient and affordable for manufacturers to distribute media kits that lead to better media exposure. Voila Press Kits was launched prior to the spring High Point Market and is available to companies year-round.

The ability to order media kits online is ideal for entrepreneurs and multitasking marketing personnel, Newby said.

“We know that exhibitors are always running down to the wire in their trade show preparations,” she said. “With 24/7 access to the Voila website, press kit orders can be placed in any half-hour window, up to the last week before show time.”

To meet the summer Las Vegas Market media center deadline for media kit delivery, Voila will accept online orders for basic kits through Monday, July 23, until noon PST. All kits will be delivered to the media center by the market’s deadline of Friday, July 27. Information about pricing and other services is available after registering at the site.

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