Wright adds second exhibition space at Vegas market

Sales graphics and marketing services provider Wright Global Graphic Solutions will show in the Specialty Sleep Association space (C-1350 of the World Market Center) during the summer Las Vegas Market held July 30-Aug. 3. The Thomasville, N.C.-based company’s Wright Assist concierge service for exhibitors will retain its B-1062 showroom.

In its new space, Wright will showcase point-of-purchase headboard displays and top-of-bed offerings. The company’s headboard systems allow manufacturers and retailers to create branded displays using fabrics, textures and graphics, lighting, sound, iPad kiosks, marketing collateral holders and more. The company’s top-of-bed items include a cost-effective option for dressing up, protecting and adding eye appeal to floor samples

“Our Las Vegas presence has grown significantly in the last year,” said Greg Wright, president and chief executive officer. “As we continue to enhance our service programs and expand our product offerings, we made the strategic move to more easily distinguish between our two divisions. We chose the SSA space specifically because of its heavy foot traffic, giving us a stronger platform to showcase our full line of point-of-purchase and top-of-bed products.”

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