Richmond, Va.-based industry supplier and sleep accessories producer Carpenter Co. is sponsoring the Great American Pillow Toss, a campaign to encourage people to sleep better by tossing their old pillows and bedding.
The campaign kicked off July 17 when actress Krysten Ritter, star of the ABC sitcom “Don’t Trust the B____ in Apartment 23,” ceremoniously chucked the first pillow from a catapult in downtown Detroit. Hundreds of people witnessed the spectacle, sampled Carpenter sleep accessories in a pop-up showroom, measured their Zzzz Score and tossed their own old pillows using the catapult or compacting them in a trash truck. Carpenter replaced 200 old pillows with new ones.
“Krysten Ritter is as passionate about getting her sleep as we are about providing Americans with the information and products they need to sleep better,” said Dan Schecter, Carpenter senior vice president of sales and marketing, consumer products. “Detroit works hard so it needs its sleep and the crowd downtown really embraced Krysten and this event. It was the perfect setting for the Great American Pillow Toss, part of our multi-year commitment to educate Americans about the critical importance of sleep and how a simple first step to get better sleep is to get rid of old, often unsupportive, pillows and mattress toppers and pads.”
During the campaign, visitors to Carpenter’s Facebook page and its SleepBetter.org website can pledge to replace their old bedding and be entered to win cash prizes totaling $4,000.
