“This is a truly exciting endeavor for us,” DeMaio said. “Our goal is to make every shopper feel relaxed and comfortable from the moment they walk into the store and to give them the personalized shopping experience they need to select the right iComfort Sleep System.”
The iComfort store “offers mattress shoppers a unique luxury shopping experience by combining the look and personalized service of an upscale boutique with a technology-assisted sales experience,” a news release said.
All seven iComfort mattress models are displayed on Serta Motion Perfect adjustable bases. Shoppers may use one of the store’s iPads at the point of sale to learn more about the beds. The store also carries a selection of iComfort accessories, including pillows, and a full assortment of Sleep to Go by Serta top-of-bed items.