Mattress manufacturer Southerland Inc., which is based in Nashville, Tenn., has made changes to its management team structure that are designed to support the company’s continued growth.
Scott Miller has been promoted to chief marketing officer, a newly created post. He is responsible for leading product development and merchandizing strategies, as well as marketing and brand management functions.
Leo Echeverria has joined Southerland as vice president of manufacturing. He is responsible for leading operations in
Arizona, Oklahoma and Tennessee. Most recently, Echeverria operated an international consulting business. His mattress industry experience also includes key operations posts at Serta, Comfort Solutions and Southern Dreams.
Dan Thigpen has joined Southerland as vice president of sales for the western United States. He is responsible for managing the sales team that supports Southerland’s Arizona operations. His previous mattress industry experience includes sales management positions at Comfort Solutions and Kingsdown.
Tim Tyler has taken an expanded role as vice president of sales. His responsibilities now include management of the central and eastern regions. He directly manages the Nashville and Oklahoma City-based based sales teams.
All four men report to Chief Executive Officer Steve Russo.
Dave Delaney has joined Southerland as national sales coordinator, a newly created position. He is based in Nashville and is responsible for providing internal support to field sales representatives servicing existing accounts and opening new ones. Delaney’s mattress industry experience includes account and sales management posts at Corsicana, Spring Air and
Therapedic. He reports to Tyler.
“Our executive team has an excellent balance of customer focus, industry experience, product and market knowledge, and operational skills,” Russo said. “We have now completed staffing the executive team roles needed for our business to achieve its long-term goals. We are very well-positioned to execute our business model and create meaningful customer value”