Mattress industry supplier FXI, with headquarters in Media, Pa., named Jacqui Griffith and Aubrecia Cooper to new positions in its consumer bedding division, which includes the Anatomic Global specialty bed brand.
Griffith was hired as senior director of marketing. She is responsible for developing and overseeing consumer marketing communications, as well as managing product development strategy. Previously, Griffith was senior marketing director at K’nex Brands. She has 25 years of consumer product experience.
Cooper was named product manager and is responsible for assisting in product development, identifying target markets and product forecasting. Most recently, she was marketing and product development manager for Just Born, the maker of Peeps, Hot Tamales, and Mike and Ike candies brands.
“Jacqui and Bre bring decades of unparalleled marketing and branding experience to our team,” said Diane Adams, FXI senior vice president of consumer products. “Both have worked on campaigns for some of the most recognizable consumer products in the world. Their experience in building consumer products will greatly impact our retailers and prove to be instrumental in helping us grow our brands.”
