Mattress industry supplier Latex International, with headquarters in Shelton, Conn., has revamped its website, www.latexintl.com, with the goal of educating consumers, retailers and manufacturers about the benefits of Talalay latex.
“Our goal is to better educate both consumers and the bedding industry to the wonderful benefits of latex—what it does to lift your body, and relieve tension and pressure for a healthy sleep, rather than focusing on the technicalities of what latex is,” said Tom Eisenberg , vice president of strategic marketing. “That’s not what the typical consumer really wants to know. And just as we’re educating people through our website, we’re committed to RSA and manufacturer training for any retailer with a Talalay latex mattress line.”
The new site offers information on the difference between latex and memory foam, how to buy a bed and how latex is made. The product finder section provides links to bedding manufacturers who use Latex International components. The website also showcases the company’s new tag line, “Talalay Latex – Lift, Relax Relieve.”
“Our research shows that consumers and retailers clearly want an alternative choice to memory foam, and this site will help provide the information needed to make that choice,” Eisenberg said. “There are so many benefits to latex that it really gives our partners a way to differentiate their product on the sales floor.”