Mattress producer Spring Air Sommex, with headquarters in Toronto, has named John Lowrance as Natura World director of sales for the western U.S. region.
Lowrance is responsible for driving product awareness and developing new opportunities in his territory.
“We are excited for John as he has a real passion for the Natura brand and its products,” said Valerie Stranix, Spring Air Sommex chief marketing officer.
Lowrance has two years of sales experience with Natura World, having joined the company prior to its acquisition by Sommex, and has strong knowledge of the market and the retailer community in the western United States. Prior to joining Natura, he was a territory sales manager for Sealy.
Lowrance reports to Jim Lambert, vice president of U.S. sales.