Mattress licensing group Spring Air International launched an October public relations campaign for its Back Supporter Breathe line of beds to coincide with the fall allergy season.
The Boston-based company targeted 20 U.S. markets identified by the Allergy & Asthma Foundation as the nation’s top 2012 fall allergy capitals. The press tour included interviews with Dr. Beth Corn, a certified allergy and immunology specialist and assistant professor of medicine at Mount Sinai School of Medicine, and Brian Oliver, the foundation’s senior marketing and corporate relations manager.
Spring Air Breathe bed
“This outreach is an extension of Breathe’s brand objective and slogan,” said Rick Robinson, Spring Air president. “We want the 70 million U.S. consumers with asthma and allergies to ‘Live Healthier’ by creating both a better sleeping environment and an overall healthier home environment.”
The experts offered these tips to consumers on reducing indoor allergens: sleep on an allergen-barrier mattress like Spring Air’s Breathe, keep windows closed, vacuum regularly and change furnace filters every 30 to 90 days.
