Specialty mattress producer Zedbed will exhibit at the Jan. 28-Feb. 1 Las Vegas Market in a new permanent showroom at C-1556 in the World Market Center. It’s the first time the company, which has headquarters in Shawinigan, Quebec, has exhibited at the market since 2009.
Zedbed manufactures a wide range of memory foam mattress collections, many with bio-based content. It is one of a handful of foam mattress makers in North America that pours its own foam. The new showroom will feature Zedbed’s entire mattress line, as well as its adjustable bases, headboards, pillows and protectors.
“The opening of this new showroom is one of several initiatives through which we continue our methodical growth in North America,” said David Gélinas, Zedbed vice president of marketing. “We are pursuing independent furniture retailers, top 100 retailers, small to medium bedding chains and independent sleep shops in both countries, which are looking for product exclusivities and an alternative to compete with the big guys. We’re also excited to be exhibiting our new state-of-the-art GelPlus technology, our unique ZedFlex support system and our refreshed brand identity.”