Since the response to its interactive ‘Learn and Earn’ program has been so positive, Atlanta-based mattress maker Pure LatexBLISS is bringing it to life at the winter Las Vegas Market Jan.28-Feb 1. The company will feature a roulette wheel that retailers and buyers who visit its showroom can spin to receive points for their account.
Launched in August, the Learn and Earn online training program features a series of short videos that encourages retail sales associates to “live latex” and educates them on brand benefits. Program participants collect points by completing a succession of quizzes on covered content. Points can be redeemed at the Pure LatexBLISS online awards mall.
