Adjustable base, mattress and pillow supplier Reverie has hired Renee Ballard as national accounts manager, a newly created post at the Silver Creek, N.Y.-based company. She reports to Raymond Totaro, vice president of sales, and is responsible for building Reverie’s brand in both existing and new markets.
Ballard has 20 years of experience in business-to-business sales. Most recently, she was national account executive for The Buffalo News. Previously, she was a strategic account manager for Staples’ Business Advantage division and business development manager for Cyrk Inc.
“In selecting Renee for this position, we wanted to find a seasoned sales executive, first and foremost, who had the experience to add value to our larger accounts,” Totaro said. “We believe she has the perfect blend of expertise and a fresh perspective that’s needed in the sleep products industry. Renee’s an innovator—just like us—and we’re excited for her to bring new ideas and sales strategies to the table.”