(From left) AEH Managing Director Andreas Martens with Hilding Anders’ Roland Schylit (executive vice president), Daniel Oelker (SVP communications and branding), Martin Frutig (president SW Europe) and AEH Director Hansjörg Huwiler, after the partnership signing, Feb. 7 in Zurich.
European mattress major Hilding Anders, which has headquarters in Malmö, Sweden, has signed an exclusive agreement with Zurich-based AEH, the Center for Occupational Health, Ergonomics and Hygiene (www.aeh.ch). AEH is a spin-off of the Technical University of Zurich and employs a team of ergonomists certified by the Centre for Registration of European Ergonomists (www.eurerg.org).
“When it comes to the bed system there are three factors that we as a producer can influence—ergonomics, bed climate and bed hygiene,” said Roland Schylit, Hilding Anders executive vice president. “The AEH agreement will give us a tool for continuous improvement in this field. As the European market leader, we have to make sure that we communicate clearly the specific benefits of our products to our customers and consumers.”
“We at AEH have been successfully working together with Hilding Anders in Switzerland and in Asia,” says Andreas Martens, AEH managing director and certified European ergonomist. “We have developed a list of the most relevant quality-of-sleep parameters that focus on both ergonomic and durability features. We will apply these parameters based on defined measuring methods when assessing and reviewing product quality.”
In a news release, Hilding Anders said it has made a long-term commitment to working with AEH. Initially, the partnership will focus on products sold in southwestern Europe. In the long term, there are plans to develop a Hilding Anders ergonomic brand that communicates the importance of ergonomics, climate and hygiene to a good night’s sleep.
