Caber Sure Fit adds 20 U.S. dealers

Mattress and home furnishings protection supplier Caber Sure Fit has announced it added 20 new U.S. dealers in the country’s northern tier since rolling out a DreamSerene starter-kit program earlier this year. The program allows dealers to test market the Markham, Ontario-based company’s most popular products before making a full commitment.

“The accessory category in the United States has become quite regimented,” said Bernard Weinstein, Caber Sure Fit president and chief executive officer. “Many of the major players are now requiring dealers to take full programs and in some cases even containers of product. Our new program is designed to put the customer in charge of what they want to order and what they want to sell. Our new program lets a new dealer sample the quality and innovation of our products to see which will appeal most to their customers.”

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