Denise Keniston, president of Boston-based retail technology provider Web4Retail, will present “Pinterest: The New Retail Therapy” at the NHFA Retailer Resource Center in the Plaza Suites, Tuesday, April 23 at 2:30 p.m. during the High Point Market.
Keniston will discuss the use of social media and Internet marketing by home furnishings retailers and how the popular “scrapbooking” site Pinterest has proven to be a phenomenal tool for audience acquisition, engagement and sales conversion.