Jamison Bedding launched the English Garden line at High Point Market April 20-25. The eight-model group has a wrapped-coil core, premium fabrics in soft white with “Nordic hues,” floral-themed accessories and the company’s proprietary JGel memory foam. The beds retail from $499 to $999 in queen.
“We believe retailers will quickly recognize that this line not only has striking visual appeal, but uses premium components that ensure Jamison’s usual quality durability and comfort,” said Ken Hinman, (pictured right) senior vice president of sales and marketing for the Brentwood, Tenn.-based company. “At the same time, this unique bed series is priced to jump start retail traffic and generate healthy sales and profits.”
The company also has created a Jamison English Garden video “designed to duplicate the same peaceful mood and sense of well-being you’d feel in an authentic English garden,” Hinman added. The three-minute video is intended for retail sales training, as well as in-store and online viewing.
This article was updated May 30, 2013.
