Simmons celebrates Comforpedic in High Point

Comforpedic From Beautyrest
Comforpedic From Beautyrest

In the Simmons showroom at High Point Market April 20-25, the spotlight will shine on Comforpedic from Beautyrest. The collection boasts eight newer models added at the October show and the winter Las Vegas Market.

The mattress maker said the restyled Comforpedic line has exceeded expectations, becoming the best-selling memory foam product at a number of its leading retailers.

Following High Point Market, the first national advertising campaign for Comforpedic from Beautyrest will launch. The intent is to deliver more than 500 million media impressions.

The campaign, which runs through September–and includes major placements and investment in TV, digital and social media–is designed to “cement the company’s position as a leader in the memory foam market,” said Jeff Willard, Simmons executive vice president of marketing.