Pacific Northwest sleep shop chain Sleep Country USA has purchased 10-year naming rights to ShowPlex, an exhibition center in Puyallup, Wash., owned by the Washington State Fair. The 122,000-square-foot facility opened in September 2006 and will now be called the Sleep Country ShowPlex. The venue is used throughout the year for public and private events.
Sleep Country USA parent Sleep Train, which has headquarters in Sacramento, Calif., bought naming rights to a Chula Vista music venue, the Sleep Train Amphitheatre, and the Sacramento Kings arena, now called Sleep Train Arena, in 2012 and 2013, respectively.
