Boston-based Web4Retail, an online marketing agency and Web developer for the home furnishings industry, has launched Fusion Marketing—a package of Web design, social media and email services that work in tandem.
“We created the Fusion Marketing concept to achieve concrete results for our clients and to establish accountability in the Web marketing arena,” said Denise Keniston, Web4Retail president. “We began the first phases of this new program earlier in the year and already many of our current clients have signed on. Fusion Marketing allows furniture dealers to establish clear-cut goals and to set benchmarks for web marketing success.”
The company guarantees that if retailers correctly implement and follow the Fusion Marketing program, they will attract “an online audience” of 10,000 or more within one year.