E.S. Kluft & Co. has expanded and updated three collections in its Aireloom line for the Las Vegas Market, held at the World Market Center July 29-Aug. 2.
The Synchronized Support collection was expanded to include new all-foam models. The beds have Kluft’s patented open-chamber construction and a high-density foam core. The beds have organic cotton fiber and Airegelle gel foam and are upholstered in high-end damask. The entire collection retails from $5,000 to $20,000.
The Adapt-and-React collection now is offered solely as an all-foam bed. The seven-model group has Airegelle and double-knit zippered covers to complement the foam core. The collection opens at $1,799.
“We developed these new lines in direct response to our retailers who asked us to create a more luxurious line of foam mattresses than were currently available on the market,” said Earl Kluft, E.S. Kluft & Co. president and chief executive officer. “This move does not diminish our commitment to innerspring but reflects a desire to help our retailers by leveraging our superior design and craftsmanship to now offer a higher-quality product in the specialty category.”
Also new are four models in the more moderately priced Aireloom Aspire hybrid mattress collection. The group is aimed at a younger demographic with a taste for luxury, the company said.
The three new beds, priced from $2,000 to $3,000, include an all-foam opening price point, a step-up with innerspring core and Airegelle foam and a second step-up with latex in the comfort layers.
“When we introduced the Aspire collection earlier this year, we had an incredibly positive response from our retail partners who were not only excited to add it to their lineup of Aireloom mattresses, they believed that an expanded collection could be a standout on their showroom floors,” Kluft said.
