Pure LatexBLISS launches new top price point

Pure LatexBLISS Prestige bed with logo
Luxury line: Prestige by Pure LatexBLISS is a four-model collection with Talalay latex in the top panel and ‘graphite-infused’ latex inside.

Pure LatexBLISS is debuting the all-latex Prestige collection at the Las Vegas Market at the World Market Center July 29-Aug. 2. The four-model, high-end series is available in 11-inch and 13-inch heights, has an embroidered border and is quilted with Talalay latex. It has horsehair, cotton and wool fills and a “graphite-infused” latex core. The beds are priced from $4,999 to $5,999.

“This series is about more than feel—it is stunning visually and is the first of its kind,” said Kurt Ling, Pure LatexBLISS president. “Aesthetically, it stands out because of its latex quilting on top and badging on the border, but most importantly the graphite-infused latex allows the beds to be soft, provide long-lasting durability and set the next standard in temperature regulation. Graphite-infused latex is a very unique product. The charcoal color speaks to its uniqueness. It is almost black rather than the traditional cream-white. By quilting with Talalay latex in the sleeping surface and infusing graphite into the latex mattress, we have successfully created one the most beautiful and advanced beds on the market.”