Latex International reorganizes national sales team

Latex International, a supplier of Talalay latex components based in Shelton, Conn., has realigned its component sales strategy, giving more responsibility to Jeff Gober and Mike Tilki.

Gober is responsible for sales in the western United States; Tilki is overseeing sales efforts in the eastern part of the country. Both report Dave Fisher, Latex International president and chief executive officer. As a part of the realignment, Jim Siragusa, vice president of sales, is leaving the company.

Gober originally joined Latex International in 2001, rising through the ranks to become director of sales for the company’s western division. He is credited with increasing division sales by 182% from 2002 to 2008, and successfully managing the company’s Evercloud initiative, which resulted in selling out the capacity of the brand’s quilted latex capacity. Gober returned to Latex International in May as director of component sales for the western division.

Tilki joined Latex International in 1999 as a product marketing manager. As the company’s bedding business grew, Tilki transitioned to the sales force, managing multiple East Coast mattress component accounts and developing comprehensive sales trainings programs. He is vice president of domestic and international component sales for North America.

“When Jeff rejoined our team earlier this year, it was clear that with Jeff and Mike, we had two very experienced industry veterans who were providing our customers with high-level strategy and implementation skills,” Fisher said. “This realignment is really a reflection of the strength and growth of our business as a result of these two highly effective executives. I also want to thank Jim for his more than a decade’s work helping to build our brand. We wish him well in his future endeavors.”