Therapedic enters Egyptian market

Sam Escaross Comfort Sleep, and Gerry Borreggine, president and CEO of Therapedic International

Done deal: Sam Escaross (left), chief executive officer of Comfort Sleep, and Gerry Borreggine, president and CEO of Therapedic International, celebrate their companies’ new partnership.

Therapedic International, a mattress licensing group with headquarters in Princeton, N.J., has signed an agreement with Comfort Sleep to manufacture and sell Therapedic products in Egypt, the first time Therapedic will sell into that country.

Comfort Sleep, founded five years ago in Giza, Egypt, manufactures its own line of mattresses and pillows and produces its own springs under the name Mattress Springs.

“We have seen exponential growth abroad over the last year,” said Gerry Borreggine, Therapedic president and chief executive officer. “As we continue to expand, we seek to form strategic partnerships with companies that not only enhance our bottom line, but also share our vision for building an internationally respected brand. In teaming up with Comfort Sleep, we have found a partner that has the same mission as us—providing customers with high-quality products at value prices. Right now, Egypt is an underserved market that’s craving high-quality beds, and Therapedic is well positioned to make an impact in the region.”

Of the deal, Comfort Sleep CEO Sam Escaross said, “We are delighted to partner with Therapedic. The Therapedic name is a well-known and well-respected brand in the Middle East. We believe that partnering with such a recognized American mattress name will significantly impact our business here in Egypt.”

Therapedic also has licensees in Australia, Canada, China, Ecuador, Guatemala, Indonesia, Ireland, Jamaica, Jordan, Korea, Malaysia, Mexico, Morocco, New Zealand, Trinidad, Turkey and United Arab Emirates.

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