Mattress licensing group Therapedic International announced its brand has entered India with the signing of a Bangalore-based manufacturer and retailer operating as Therapedic Bedding India Pvt. Ltd. Company principals are Syed Emtiaz Ahmed, Gowhar Jahan Emtiaz and their son Syed Muddaiser Ahmed.
“We chose Therapedic International because of the people behind the brand,” said Syed Emtiaz Ahmed. “We feel their senior team of executives are among the leading innovators in the category and have a very good reputation for working with and supporting their licensees.”
The new licensee said it will invest about $4 million in the first year to equip a state of the art manufacturing facility in Bangalore, followed by similar yearly investments as it expands its retail infrastructure in India.
“We are thrilled to have the father-son team of Syed Emtiaz Ahmed and Syed Muddaiser Ahmed along with Milind Pandit (chief executive officer) as our licensee in one of the most important regions in the world,” said Gerry Borreggine, president and chief executive officer of Therapedic, which has headquarters in Princeton, N.J. “With over 27 years in running home furnishings and other businesses, Milind Pandit’s knowledge and experience is exactly the kind of strong local leadership that is indicative of the success we have seen in other international markets. They are great partners who understand the importance of quality, service and value that is important to any sleep products consumer anywhere in the world.”
U.S. brands are held in high esteem by India’s burgeoning middle class, said Syed Muddaiser Ahmed.
“Most local mattresses are custom made mainly of cotton, coir and foam stuffed into a cover,” he said. “But we see a real opportunity to offer American innovation, technology and quality to quickly become the leader in our market.”