Intercoil International, a mattress manufacturer and retailer based in Dubai, United Arab Emirates, announced it has doubled its exhibition space at the annual Hotel Show Sept. 28-30 in Dubai. The company will introduce a “Made in the UAE” marketing campaign and spotlight its line of Simmons Beautyrest mattresses, which will be displayed in bedroom vignettes that include headboards and nightstands.
“We are very proud to be the exclusive licensee of Simmons products across the Middle East and since we announced our licensing agreement at the Hotel Show three years ago, we have doubled the Simmons business in the region,” said Hassan Al-Hazeem, managing director of Intercoil International.
