Mattress licensing group Restonic has hired Julia Rosien to the newly created position of brand engineer. She reports to Ron Passaglia, Restonic president.
Rosien is a mattress industry veteran and digital marketing maven. Previously, she was owner and founder of social media marketing company SocialNorth, as well as editor and founder of travel blog GoGirlfriend.com. Prior to that, Rosien was director of communications for the former Cambridge, Ontario-based mattress manufacturer Natura World. She has served on the board of the Better Sleep Council and is the 2013 chair of WithIt.
“Julia’s dynamic and creative approach to marketing and social media has cultivated thriving on-line communities that reach deep within our industry,” Passaglia said. “She’s incredibly detail-oriented, a team leader and navigates everything she does with a strong sense of integrity—must-have strengths that we’re confident will play a critical role helping Restonic provide value to licensees and their customers.”
According to a news release, Rosien’s immediate responsibilities and goals include the launch of a new website, development of a corporate blog and innovative, consumer-focused new media.