Top of bed supplier Malouf, with headquarters in Logan, Utah, announced it is participating in Movember, a global men’s health event founded in 2012, that draws attention to prostate and testicular cancers, as well as men’s mental health, by having men grow mustaches during the month of November.
During Movember, men are encouraged to grow–and women to support– mustaches, also know as “the Mo.” The goal is to educate men about the health risks they face, encourage cancer screenings, raise money for research and post-cancer care and support, and also to raise awareness about mental health issues.
Malouf held a fundraising auction and has created Movember content and contests in a variety of social media. The campaign hash tag is #maloufmovember. On Instagram follow “bymalouf,” on Facebook friend Malouf Fine Linens and at Twitter follow @By_Malouf.