Mattress maker Pure LatexBLISS’s Learn & Earn RSA training portal received a 2013 Circle of Excellence award from the Naperville, Ill.-based Incentive Marketing Association. Each year, the association recognizes incentive programs that yield measurable results and demonstrate incentive marketing best practices.
“Since we first launched the Learn and Earn program, we’ve seen nearly 70% of retailers watching our online training videos and responding to questions,” said Kurt Ling, Pure LatexBLISS president. “Comparing year-over-year sales, those dealers who participated in the program nearly doubled sales of Pure LatexBLISS products. The Learn and Earn program is a fun, interactive, rewarding program that is sustainable and simply works.”