Mattress Land SleepFit, a sleep shop chain with 22 storefronts in central California, Idaho, Nevada and Washington state, has launched a new retail store concept called SleepFit. Two stores opened in Clovis and in San Luis Obispo, Calif. The store showcases the retailer’s proprietary comfort-assessment bedFIT technology, which is based on mattress maker Kingsdown’s bedMATCH body diagnostic system—a technology developed by that company’s research arm, the Sleep to Live Institute.
The retailer, whose parent company is Fresno-based SleepFit Corp., adopted the brand-neutral technology three years ago. Mattress Land SleepFit floors the Kingsdown, Sealy, Simmons and Tempur-Pedic brands. Every bed on the floor has been tested and incorporated into the diagnostic system, which enables consumers to be fitted for the correct mattress and pillow by assessing comfort needs via a sensor-equipped test bed, questionnaires and a large information database.
Mattress Land SleepFit will adapt all stores to the SleepFit concept store approach over the coming year. The rollout is to be accompanied by marketing and advertising featuring Dr. Robert Oexman, director of Kingsdown’s research arm, the Sleep to Live Institute. Oexman, creator of bedMATCH, was on hand at the Clovis store opening Nov. 13.
“We’re creating a friendly atmosphere designed to make the mattress shopping experience a pleasant one,” said James Smith, SleepFit president. “Sleep is more important to Americans than ever before and we want to take the lead and move away from just showing a bunch of white rectangles and expecting people to guess which one was right for them. Now consumers can make an educated decision based upon real information about their individual needs.”
The new SleepFit store was designed with the help of San Francisco-based retail design firm Kraido.
This article was updated Nov. 27, 2013.
