Paramount Sleep has announced the rollout of the Nature’s Spa Serenity collection at Bloomingdale’s. The mattress maker, with headquarters in Norfolk, Va., designed the three-bed collection exclusively for the upscale department store.
At a Dec. 7 special event, the bedding department of Bloomingdale’s flagship New York store was transformed into a spa-like setting to celebrate the Nature’s Spa launch. On hand at the event was sleep expert and Paramount Sleep spokesperson Dr. James Maas, who signed copies of his latest sleep book Sleep to Win! Visitors had a chance to win spa gift cards and received free reflexology massages.
According to a news release, the “handcrafted” hybrid beds combine latex with an innerspring core and “all-natural materials,” and have achieved certification under the Specialty Sleep Association’s Environmental & Safety mattress labeling program. The beds are available at 16 of Bloomingdale’s 33 stores nationwide.
“It has been our pleasure to work with the Paramount team in the development of our exclusive Nature’s Spa handcrafted collection,” said James Coia, Bloomingdale’s vice president of furniture & mattresses. “We feel it will be a great addition to our exclusive luxury lineup, continuing our effort to offer our customers the very best quality, while differentiating us from our competition.”