New phase: Tempur-Pedic showcased new models in its ‘iconic’ Contour and Cloud collections with washable, zip-off cover panels.
Changes were afoot in the Tempur-Pedic showroom at Las Vegas Market, including crisp, clean styling with products and POP designed to clearly provide a “good-better-best stepping story,” said Karl Myers, Tempur-Pedic director of consumer experience.
Most noteworthy, many “better” products within the line have a machine-washable zippered panel–allowing both retailers and consumers to keep the lofty white knit panels clean and tidy. New beds in the company’s “iconic” Contour and Cloud collections showcased the new look in shades of charcoal and white with contrasting vivid zippers in orange or blue.
