Online-only Casper mattress sold in single model

Casper website screen shotNew York-based mattress producer and Web retailer Casper launched this week with a product line that consists of a single mattress model sold at an ecommerce-enabled website, The specialty-sleep bed is billed as “the mattress reimagined” and is comprised of polyurethane base foam layered with memory foam and synthetic latex. The company offers a 40-day return policy for its product, which ships vacuumed-packed and rolled.

A news release said the company is “rewriting the rules of the mattress industry by merging meticulous design and engineering with a direct-to-consumer business model.”

The website provides an engaging user experience with plenty of visuals and quick clicks to information about the company, its location, mission, suppliers, product construction, pricing and delivery details. There is a “Talk to a founder” chat box manned by human beings, although BedTimes was unable to reach a company founder before this story went to press.

Included at the site are testimonials—all from Gen Y consumers—as well as an explanation of what happens to returned mattresses–they’re donated to charity.

Company co-founder Philip Krim told in February that Casper hopes to “challenge the margins of major players, all while building a beloved brand.”

Casper sources its sewn covers and foams from U.S. suppliers. A queen (mattress only) retails for $850 and New York residents are eligible for same-day delivery.

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