Mattress maker Pure LatexBLISS, which is owned by Shelton, Conn.-based Latex International, has hired Cathy Hover to lead sales in a new “south central east” region.
Hover has more than 20 years of experience in bedding and furniture sales. Most recently, she was national account manager for Nomaco, with responsibility for product development, key account management and sales strategy execution. Previously, she was with La-Z-Boy and Sealy.
“Cathy’s regional contacts and long-time relationships in the South will be an asset to the company as we grow the Pure LatexBLISS brand in this part of the country,” said E.B. Walthall, Pure LatexBLISS vice president of sales. “Her experience will bring an added depth to the sales, marketing, and new product development process at Pure LatexBLISS. We are excited to welcome someone with her unique skill set as it will allow us to continue to be a market leader in the innovative use and design of Talalay latex products.”