Turkish textile producer Boyteks, with headquarters in Kayseri, has been accepted into the “Made in Turkey” branding program “Turquality,” which is funded and sponsored by the Turkish government. A primary goal of the program is to strengthen Turkey’s global exports by building on the reputation and prestige of Turkish-made goods.
In a news release, Boyteks said that becoming part of the Turquality program adds value to its brand internationally, and helps further its goal of being a global brand.
“Our Kayseri- and Bursa-originated products are reaching all around the world through export channels,” said Mustafa Yildirim, Boyteks general manager. “We are exporting to over 90 countries today. We serve over 1,500 customers of ours on five continents of the world. Our biggest aim is to increase our brand’s strength in the international markets with the support of Turquality. We want to have our brand reach everywhere in the world where there are mattress and furniture industries.”