Restonic, the mattress-licensing group with headquarters in Buffalo, New York, has earned its fourth consecutive Women’s Choice Award. The award honors “excellence in brand experience” for Restonic’s ComfortCare Signature Hybrid collection, which combines wrapped coils topped with memory foam, latex and gel. The Women’s Choice awards are bestowed by Hollywood, Fla.-based market research firm WomenCertified Inc.
According to Restonic, it was the first mattress company to earn a Women’s Choice award and the brand’s post-purchase satisfaction ratings continue to soar among female consumers.
Results of phone interviews conducted by WomenCertified showed that 96% of Restonic purchasers would recommend the brand to friends and family.
Restonic President Ron Passaglia attributes part of the brand’s success with women to its strides in social media: “We’re embracing the ‘phygital’ benefits of social media. By satisfying our community’s need for digital information, we’ve made it easier for potential customers to want to physically visit our retail partners. Instead of using social media as a free megaphone, we’re seeing it as another channel to serve our customers better.”
Julia Rosien, Restonic brand engineer, said women are highly sensitive to gender inequality in marketing. Accordingly, Restonic has “worked hard to eliminate gender stereotyping, such as the dated and offensive, bumbling Mr. Mom or scantily clad woman lounging on the mattress.”