Sleep medicine society launches ‘Sleep Well, Be Well’ campaign

The American Academy of Sleep Medicine, a professional society based in Darien, Illinois, has launched “Sleep Well, Be Well,” an awareness campaign that is part of the National Healthy Sleep Awareness project. The project is a collaboration of the AASM and the U.S. Centers for Disease Control and Prevention and the Sleep Research Society. The campaign will attempt to spread awareness of the dangers of chronic sleep loss and untreated sleep illness.

Dr. Safwan Badr, AASM president and spokesperson for the Healthy Sleep project, said, “The urgency of our message cannot be overstated. Sleep is a necessity, not a luxury, and the pursuit of healthy sleep should be one of our top priorities. Sufficient sleep is one of the three pillars of a healthy lifestyle, as important as good nutrition and regular exercise. There’s no avoiding it or catching up. You must sleep well to be well.”

For more information about the campaign, check www.sleepreviewmag.com/2014/05/sleep-well-be-well-campaign-launches.

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