The High Point Market Authority earned the “Use of a Social Media Network” award at the annual Expo E.X.C.I.T.E. awards luncheon honoring trade-show and event organizers, held in Baltimore on June 25. The market authority was recognized for its popular Style Spotters program.
When Style Spotters launched in October 2011 during High Point Market, a team of “home-fashion trendsetters” was invited to share their favorite market sightings and top trends on Pinterest boards. The program has proved “wildly popular;” the market authority said its team of Style Spotters for 2014 includes “highly influential interior designers from across the United States and Canada.”
“We are honored to be recognized and excited to have won for our understanding and use of social media,” said Tom Conley, president and chief executive officer of the High Point Market Authority. “Our social media buzz and focused marketing efforts have provided great exposure for High Point Market. We are thrilled to share this honor with our talented marketing agency Emisare.”
