Las Vegas Market: Fun videos from our first day of mattress shopping

The BedTimes blog On our first day walking the (quiet) halls of the Las Vegas Market, we caught glimpses of some really cool stuff mattress manufacturers are introducing at this show. We’ll report on this in depth, in print and online, after the show, but for now, here are some highlights:

Among the new retail technologies it introduced, Beautyrest has something called the Simulator that gives RSAs x-ray vision. Hold your tablet over the mattress model and drill down into a bed’s deepest, darkest secrets. It’s an illuminating–and possibly addicting–selling tool. Simmons Communications Vice President Michelle Montgomery showed us the ropes.

Spring Air is gathering retailer reaction to some really swank-looking Back Supporter models at velocity price points. There were three groups, with contemporary to traditional aesthetics. I especially like the panel fabric on one bed that is so lofty it looks like drifting snow.

Boyd Specialty Sleep launched this checkerboard-like, customizable Broyhill Cube bed. Zip back the cover and rearrange 12 to 18 upholstered chambers to create your custom comfort. There are three different models with varieties of foam, latex and gel-foam cubes to work with.

At Leggett & Platt Consumer Products Group we looked at some sharply priced and stylish new decorative beds. Styles ranged from rich-looking, traditional wood punctuated with grommeted upholstery to funky, mid-20th century modern silhouettes. So many choices!

It was a delight going to Kingsdown to relax on the multifaceted Sleep Smart intelligent bed and get tested on the bedMATCH Diagnostic System. New Associate Editor Betsi Robinson found her perfect comfort level and was wowed by it all. The company has 9 million in-depth sleeper profiles in its bedMATCH database. That’s a lot of consumer data at your fingertips.

Can’t wait to see what today holds for the editors of BedTimes and Sleep Savvy magazines. We’ll keep you posted. Follow us on Twitter, we’ll be tweeting from @sleepsavvymag today!