Restonic is working overtime to get its dealers up to speed in social media, the Buffalo, New York-based licensing group told BedTimes during the Las Vegas Market July 27-31.
“We have everything organized into a system, whether we’re pushing out scheduled content to Facebook, Twitter or the Restonic Sleep Blog,” said Julia Rosien, Restonic brand engineer and social media guru.
That content, available for reuse by Restonic retailers, includes a growing archive of 60 syndicated blog posts that dealers can publish on their own blogs, Rosien said. “With Google’s Hummingbird update, the search engine is much more discerning and recognizes content aggregators; therefore, if retailers cite the original source, their sites are not penalized due to ‘duplicate content’ issues.”
Frequent blogging is an effective way to drive site traffic. Restonic offers dealers a wide range of mattress and sleep subjects to talk about, from sleep deprivation to the best mattresses for a bad back.
The Restonic Sleep Blog holds a prominent place on the company’s redesigned website, www.restonic.com, and is filled with art meant to hold visitors’ attention. Also very visual, a new retailer locator makes use of Google Maps, allowing shoppers to quickly “zoom in” on a Restonic retailer in their area.
In July, Restonic added a “Bedroom Therapy” series to its blog that takes “a peek at the inner sanctuaries of interior designers and design enthusiasts.” Each post in the series features an interview with a different designer.
Restonic also is one of the most active mattress-industry members on Twitter, where it retailers—and consumers—plenty of ideas for their own tweets and opportunities to retweet and “favorite.”