Reverie offers athletes rest and recovery during grueling ‘Grid Games’

Reverie Grid Games Web

Reverie promotes ‘sleep and recovery’ as a sponsor of the grueling Grid games.

Adjustable base, mattress and pillow manufacturer Reverie is sponsoring the inaugural season of the National Pro Grid League (formerly the National Pro Fitness League) to “promote the value of sleep as part of a rounded training program and healthy lifestyle,” according to a news release.

Grid is a new professional spectator sport composed of eight co-ed teams that compete in strenuous “Grid Games.” These are “strategic athletics challenges” or “races” with many similarities to CrossFit training.

Reverie unveiled its Recovery Lounge at a match between the NPGL’s New York Rhinos and Los Angeles Reign at Madison Square Garden Aug. 19. The lounge offered both teams the opportunity to rest and recover on Reverie’s Dream Supreme Sleep System before, during and after the games. Reverie also is the official “sleep and recovery” sponsor of the Rhinos.

“The purpose of the Recovery Lounge is to highlight how critical recovery is to athletic performance,” said Martin Rawls-Meehan, Reverie president and chief executive officer. “These elite Grid athletes devote a lot of time and effort to proper nutrition and exercise. We want to spark meaningful conversations with them on the role that sleep–especially customized, quality sleep–plays in their performance and recovery.

“We’ve long been proponents of the science behind sleep and its value as part of a rounded training protocol and a healthy lifestyle. We’re excited to partner with an organization that exemplifies the very best in fitness.”

Please report errors and corrections to BedTimes.

Related Posts

Revamped Protect-A-Bed HQ promotes rest and recovery

Sleep accessories supplier Protect-A-Bed has upgraded its headquarters and...

Reverie launches logo redesign

Adjustable base supplier Reverie, with headquarters in Franklin, Mich.,...

Reverie Elevates Colello

Adjustable base supplier Reverie, with headquarters in Bloomfield Hills,...

Reverie Promotes Mikowski

Adjustable base supplier Reverie, with headquarters in Bloomfield Hills,...