Hoffman Estates, Illinois-based mattress major Serta is assisting the Fisher House Foundation, which provides free lodging to the families of hospitalized veterans and active military. As part of a new cause-marketing campaign, “Serta Comforts Our Heroes,” the company is donating needed products to various Fisher House locations. In addition, on Twitter, Serta is encouraging consumers to share photos about what brings them comfort—using the hashtag #SertaComforts—now through Veterans Day Nov. 11. For each qualifying Twitter post, the manufacturer will donate a night’s stay at Fisher House (up to 2,500 nights valued at $10 each).
“Serta knows that the families of our military and veterans spend many restless nights thinking of what they can do to comfort their loved ones,” said Andrew Gross, Serta senior vice president of marketing. “Serta will redefine what it means to comfort our troops and their families through our new cause program.”