IKEA campaign helps consumers wake on ‘right side of bed’

IKEA logoRetailer IKEA, with world headquarters in Leiden, The Netherlands, is encouraging Americans to make the most of the morning with their “First :59” campaign, which aims to inspire consumers to fit out their bedrooms and fill out their wake-up routine in a pleasing manner. According to the retailer, research shows that 72% of Americans report a stressful morning affects the rest of their day.

Four lifestyle and design experts provide tips and ideas to make those first 59 minutes easier, from the minute the alarm clock rings until the moment they head out the door. Updates are posted to the IKEA First :59 website.

“Waking up on the wrong side of the bed is a classic expression because it carries some truth,” said Lisa Allen, IKEA project leader for First :59. “The way you start your day has implications on how you feel throughout the entire day. Because IKEA understands how people live at home, we are in a unique position to help people customize their homes and their morning routines to get a better start to the day.”

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