Simmons Beautyrest Black
Mattress manufacturing and retailing major Intercoil International, based in Dubai, United Arab Emirates, exhibited at the Hotel Show 2014, Sept. 28-30, at the Dubai World Trade Centre.
The company showcased the Signature Sleep program developed by Simmons Bedding Co. for the Four Seasons hotel chain. The unique hospitality collection allows the hotelier to customize beds to each guest’s individual preferences, using a choice of three toppers. Intercoil is the exclusive Simmons licensee in the Middle East and will manufacture and supply Four Seasons hotels across the region.
The company also featured an array of Beautyrest Black beds with Simmons’ Micro Diamond Infused AirCool memory foam.
“We are honored to announce that, after experiencing strong business growth in the region, Simmons has renewed the exclusive partnership with Intercoil for another seven years,” said Hassan Al Hazeem, Intercoil managing director. “The mattress and bedding industry in the UAE and the wider region is enjoying dynamic growth. We have been continuously investing in the past three years to build our leadership position in the UAE and are prepared to respond to this rising demand.”
