Mattress Firm and the ‘Terrible, Horrible, No Good, Very Bad’ movie tie-in

Mattress Firm Disney Sleepstakes contestHouston-based mattress and sleep accessories retailer Mattress Firm has created a “Sleepstakes” inspired by Disney’s newest family film, “Alexander and the Terrible, Horrible, No Good, Very Bad Day,” based on Judith Viorst’s popular picture book. The Mattress Firm contest runs Sept. 17 to Oct. 28. Details are available at Mattress Firm’s Sleepstakes Web page.

“We are excited to work with Disney on this co-branded collaboration,” said Karrie Forbes, Mattress Firm executive vice president of marketing. “It supports our mission to raise awareness about the health benefits of a good night’s sleep and provides our customers with the means—the best mattresses—to live a healthy life.”

Contestants must supply a written entry and photo or video, telling their “terrible, horrible, no good, very bad” mattress story, and explaining why they need a “terrific, wonderful, awesome, very good night.”

All entrants will receive a $100 coupon off a mattress purchase of $598 or more at Mattress Firm and be entered into a drawing for a $5,000 Beautyrest bed set and other prizes.

Mattress Firm operates more than 1,500 sleep shops in 36 states.

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