King Koil creates Internet marketing role

Joe Mulcahy with King Koil
Joe Mulcahy

Mattress-licensing group King Koil, with headquarters in Willowbrook, Illinois, has named Joe Mulcahy to the new post director of Internet marketing. He reports to Owen Shoemaker, chief innovation officer and senior vice president of international business development.

Mulcahy is responsible for King Koil’s Web presence and for developing Internet marketing strategies for the company, its licensees and its retailers.

Previously, Mulcahy was the Internet call-center director for sleep-shop chain Bedding Experts. Prior to that, he owned and operated a six-store Chicago retailer selling futons and mattresses.

“Joe’s extensive knowledge and experience of the Internet, social media and the overall online world, coupled with his bedding and retail experience, have made him an excellent addition to our staff,” Shoemaker said.